TINCUP American Whiskey

Where do you live?
I live in Woody Creek Colorado, an un-incorporated area of Pitkin County. “Downtown” consists of a Post Office, Fire Station, Community Store, and the Woody Creek Tavern. 

When did you start your brand? How did it start?
TINCUP was a successor to Stranahan’s Colorado Whiskey. I had been conducting “practical experiments” with whiskey making since 1972 and eventually started Stranahan’s. TINCUP started, in 2009, after the success of Stranahan’s. Friends and public were requesting an American style whiskey, like a bourbon, so I put a “Colorado “, twist on the whiskey. 

How did you decide to turn your skills into a 'real' job? Do you work on the side?
I previously had a career in hell as a building contractor. Transitioning into making whiskey started in 2002 and my last construction project was in 2005. 

What makes you happiest about what you do?
Seeing the smiles on people’s faces when they taste my whiskey. 

Whats the hardest part about what you do? 
Making enough whiskey to meet demand without sacrificing quality. 
Where do you hope to see your brand in 5 years?
I hope to see if as a strong national brand on virtually every shelf of quality stores. I want to see it as a premium whiskey that consumers can rely on. 

Whats product that you make is your favorite?
I make Stranahan’s and TINCUP. The one that’s in my glass in front of me is my favorite. 

What do you like to listen to while you work?
I’m all over the world on different kinds of music. Variety is entertainment. My go to is probably country rock. 

Where can we buy your stuff! Do you have a favorite shop?
I’m assuming California. We are starting to populate the state. We can be found in most of the larger stores and chains in metro areas. We’re working had to fill in the gaps in the rest of the state. 

What about Desert & Denim are you looking forward to most?
I looking forward to the diversity and exchange of ideas. I’m excited about being in an atmosphere of creativity. (plus party on) 

Do you have any advice for someone who wants to start their own business?
Your own business is your baby. Nurture it, feed it ,love it-it will grow. 

Final thoughts? 
Life is too short to drink bad whiskey.